Mr. Ansar Abbass is a Lecturer in the Department of Business and Management Sciences at the University of Rasul, Mandi Bahauddin, Pakistan. He is currently pursuing PhD Marketing at Dongbei University of Finance and Economics, China. He also holds a Master of Business Administration (Marketing), reflecting a strong academic foundation in management sciences. Prior to joining the University of Rasul, he gained industry experience with Muslim Commercial Bank Limited, Zarai Taraqiati Bank Limited, and Bio Track Enterprises along with multiple internship programs in the retail sector.
Mr. Ansar Abbass is passionate about digital marketing, brand management, and metaverse research with a specific focus on consumer behavior. He has published more than 15 research papers in leading national and international journals including the Journal of Consumer Behaviour, Journal of Research in Interactive Marketing, International Journal of Human-Computer Interaction, Journal of Theoretical and Applied Electronic Commerce Research, Journal of Knowledge Economy, International Journal of Business Information Systems, and Journal of Management Sciences, among others.
